This is a new category born April 4, 2007 and my first post here. Everyone enjoys a laundry list of actionable tips related to all things “brand”. I will approach all topics from the very focused like packaging, through vertical markets to “big picture” thinking. Because retail is a favorite, I will make it my first “10 things”. It will be live tonight! A Maritime female marketing executive stated perjoratively that I was “preachy”. Indeed. My preaching endures here!
