There is really a Bob–even a Charlee, Bob’s spouse, both founders of Bob’s Red Mill Natural Foods in Oregon.
About 30 years ago these two charming health food fanatics started the mill thanks to Bob Moore’s love of tinkering with machinery. Today, Bob’s features 400 whole grain, stone milled products with only healthy ingredients, including “certified” gluten free and ”certified” organic too.
What is outstanding about Bob’s is the method used in preparing its natural products. Bob’s says, there is no machinery manufactured yet that grinds grains into flour as well as flint-hard quartz millstones used in Roman times. Bob’s uses sharpened millstones that deliver finer, better baking flour than mills in use today. The process is a throwback to earlier times; but, in that fact is its charm. If all this makes you think Bob’s is a small-town player, think again.
Bob’s manufacturing plant may be in one location but its products travail North America to major chains and smaller stores, including its own stores across USA; herein is its secret for success. I wrote about John Moore’s, Jumbo Shrimp Marketing (BrandAutopsy); John very capably explains the imperative of acting small when becoming big to stay connected to your customers. See how Bob’s achieves this by touring Bob’s mill in this great video here.
I have already experienced Bob’s pancake mix–without the guilt that comes with popular high caloric mixes; it was simply delicious. Now I am aiming to prepare tabbouleh, I believe a dish of Morrocan Lebanese and Syrian origin, thanks to the recipe smack dab on the front of Bob’s package for “Toasted Cracked Wheat” bulgur. It’s only natural that Bob’s have published a recipe book; we have relied too long on processed foods and this little tome helps create dishes that build DNA and contribute to good health.
“Wholesomely yours” or” To Your Good Health“ is the salution preceeding Bob’s signature on the package. It is these small cues including his own likeness and careful attention to detail that generated my trust in trying this product purchased from a national grocery chain stocked to the gills with big established brands. The more I learn about Bob’s, the more I am hooked–just as I am to a bone-dry Starbucks cappucino.
I am but one member of a massive assembly of family custodians searching for good alternatives to empty and corrosive calories and the stuff that stocks the “middle aisles”. Bob’s Red Mill is a clear cut choice for fibre and grain–but also for quality and meaning that is even more clear.
As a caregiver archetype, Bob is indisputably powerful.
