I feel sorry for public figures that are made to believe their countenance is no more than “what their audiences feel about them“. This mantra drives inanimate brands and it is bang on. But to deprive an individual of his/her own expression for profit is just downright immoral. Every human being is beautiful and complex in their individual way–this diversity makes the world interesting. And they should be liberated to express and err. The common man has this freedom. If celebrities want to win more hearts the answer is always in grace and courage.
Even more peculiar is the search I found in my blog analytics this morning for “best church branding”. Yikes! In this case only God (or whichever creator you worship) is the brand coach. This should be unfooled around with. A respite where nature takes it course and pastors, priests, and leaders lead by moral example. We actually had in our audience a US branding executives for a leading assembly of churches at one of our Brand Revival conferences in 2004!
I think it’s time “brand gurus” stop navel gazing and thinking all revolves around their ideas. The earth will inhale and exhale without us–truly.
