Cott Beverages may be experiencing the dreaded decline in sugary soda consumption (a reported 5%) across the industry but management seems undeterred with the new brand launch of the Orient Emporium Tea Company. It’s an impressive line-up of cold tea beverages, each with taste, flare and highly sought healthy ingredients.
Orient Emporium’s Mandarin Orange flavored, White Tea is simply delicious. White tea is a clever ingredient for its highest antioxidant values. Orient Emporium is sure to resonate well with the throngs who are increasingly in the know about nutritional values in everything from teas to swiss chard.
Cott may have been tardy in diversifying or developing new lines in lockstep with consumer tastes and needs; but it is now truly on the right path, creating brand value. Cott is acknowledged as a world leader (North America, Mexico and Europe) in private label carbonated soft drinks; with Wal-Mart (always the lowest price bidder) as its No. 1 buyer the margins are not sustainable over the long term. Long-term value is in brands that connect with consumers.
