I like to be a bearer of knowledge and positive thinking. My cup is always half full. Unfortunately, I could not redeem the recent TV spots for Domino’s Oreo pie. Here is cross-branding runamuck.
Oreo crumbles or is that stubbles on its two middle-aged male characters’ faces dries up my taste buds and delivers adverse chemicals. Now every time I see the Oreo brand I think of unshaven men and hair stubbles. Mmmmmgood!
Who knows what they are saying (there is dialogue). The image is so repugnant for a food item that it cannot be supported by a story line. What were they thinking? I can imagine what the studio and agency pulled down in revenue to make this one–we must be responsible as practitioners and protect clients from decisions like this. Someone’s facial hair may roll.
This will affect Oreo for some time to come I am sure. Once these are off the air, Oreo will have to reframe minds into the kitchen and out of bathroom context.
And I certainly won’t be ordering hair pie from Domino’s any time soon.
