This infant feeding bottle is indeed born free from bisphenol A, synthetic chemical found in competing brands. The EWG performed blood tests on 10 infants by drawing a sample from their umbilical cords and found 287 toxins within. This is a sign of the times and mothers everywhere will soon have an acute awareness of the effect of their lifestyles and environments on their children. While BornFree is an outstanding product by design and brand by meaning, it is moreover a sign that a new cause-driven consumer is at the gate, clamoring for more than emotional meaning.
Here is a video produced by ABC on the threat of bisphenol A (BPA) in plastic products. At the risk of sounding alarmist I introduce this as an opportunity for the “other ” brands to remove BPA from their products in winning the new vigilant hearts of their customers. Cause is king and you can generate cause from your own mistakes, sooner that later. This new cause is working toward “no harm” –those who don’t will lose to new brands like Born Free that can overnight reverse their dominance, irreversibly.
I am speaking about this on Halloween–a lunch event downtown Toronto, “Power of Good Marketing“. Why, what and how. Not your usual fare.
Nor shall the menu be.
