SISU is a finnish word for inner strength and indeed this brand is an authentic contributor. This Canadian company situated in B.C. manufactures and markets a line of supplements ranging from its famed Ester-C, multis through to products for bone health, heart health–the list is endless. To be specific they make 160 products in 9 wellness categories.
What is incontrovertable is the support behind the brand by thousands of health store owners across the country. All will wax about the company’s integrity and commitment to real supplementation in a sea of mainstream brands that are replete with fillers, additives and synthetic substitutes among others i.e. do little good. We all know many supplements brands marketing themselves in mass media; it is a travesty that this category is not monitored for truth in marketing.
Another SISU factor is its packaging which beckons you to its spot on the shelf. The brand is immediately identifiable in deep bottle blue. It’s labelling contrasts with bright, clean colours–clean in its processing is one of SISU’s claims-to-fame and somehow the label colours and images give out this consistent cue.
It’s multi is the first in Canada to include the deficient K and boron. Its laboratory is obviously hyperactive, gaining superior knowledge and enuring that benefit to consumers. Dr. Serenity Aberdour, ”Dr. Serenity”, a practicing naturopathic physician, is Manager of Science and Education at SISU where she leads research and development of new products. To SISU it seems health is not a business, but a cause. They even go one step further by testing ingredients imported for toxins and ensure that the end product exceeds Canadian standards. I believe this is one brand that will not lower its standards for large discount merchandisers as many others have.
I bought the SISU Supreme Multivitamin for my daughter. No doubt the green apple cue added romance to the specialist’s dirge in my ears. The price tag was predictably higher but I am believer of “you get what you pay for”. The “lowest priced supplement” is an oxymoron.
