Who knew a couple who began selling beeswax candles in 1984, a by-product of their honey business, would flourish to its current countenance as a leading natural products corporation? Sales in 2007 raked in $250 million US. Burt’s Bees is now officially in the mainstream. Frankly, much of the healthy, natural and organic products are shedding the “granola” image of yore by the sheer force of consumer demand.
Burt’s Bees declare they are an “Earth friendly, natural personal care company”. Indeed. This company only uses beeswax, botanical and essential oils, herbs, flowers and minerals–no synthetic chemicals. Burt’s commitment to the environment is of equal importance too; they ensure that they do not create any unnecessary garbage by using materials that are recycled and recyclable. Burt’s leaders and ambassadors do not use the words Greater Good lightly–it is their core value; in a world that is replete with “less good for profit”, this resonates.
There is not a night that goes by without the rolling of Burt’s lip balm–one step in my closing ritual. Burt’s repertoire is infinitely greater. Burt’s Bees’ product line-up extends from baby products, through hair care and skin care to cosmetics. You could transform your morning ritual 360 from a synthetic one to a whole, natural one–right down to the deodorant.
Its website is aesthetically pleasing, organized and thorough in stating Burts’ Bees purpose morally, spiritually to all its constituents, its customers, its employees and the planet itself. It makes me feel good that a corporation that harvests all that nature has to offer for our health and beauty–unfooled around with–is doing so well. Customers are voting for the natural way expressed magnificently in Burt’s Bees with their wallets. This makes Burt’s Bees my Brand of The Week; but, this is an understatement.
