64% of Digital Ad Spend in 2010 was with Five Companies

Google, Yahoo, Microsoft, Facebook and AOL in that order received the lion’s share of ad spend according to Dan Herman, the ultimate curator of content. Facebook is expected to increase as they now put the pedal to the metal to monetize their network. Frankly, I’d love to know who is number 6, 7, 8, 9 and 10. But this is very interesting indeed.

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Filed under 2011 FORECAST, Facebook, Media Landscape, SOCIAL MEDIA, Web advertising, Web marketing

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