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	<title>BRANDING 2.0 by Marie Germain</title>
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	<link>http://branding20.wordpress.com</link>
	<description>Matching Your Brand to Your Customers' Minds</description>
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		<title>BRANDING 2.0 by Marie Germain</title>
		<link>http://branding20.wordpress.com</link>
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			<item>
		<title>2009 CHANGE OF HEART</title>
		<link>http://branding20.wordpress.com/2009/01/05/2009-change-of-heart/</link>
		<comments>http://branding20.wordpress.com/2009/01/05/2009-change-of-heart/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 20:08:20 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[2009 Reality]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/?p=244</guid>
		<description><![CDATA[It has been a while since I have posted here&#8211;just a tad over one year. I hereby declare that although I had worked tirelessly at harvesting the inner-workings of the human mind, I no longer wish to do so.
It was a journey spanning over 25 years&#8211;one that left me feeling useless in our current realities. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=244&subd=branding20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>BRAND OF THE WEEK: Wikipedia</title>
		<link>http://branding20.wordpress.com/2007/12/01/brand-of-the-week-wikipedia/</link>
		<comments>http://branding20.wordpress.com/2007/12/01/brand-of-the-week-wikipedia/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 17:08:45 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/12/01/brand-of-the-week-wikipedia/</guid>
		<description><![CDATA[
There is simply no more instant, consensus-driven information available on this planet than Wikipedia. My Encyclopedia Brittanicas, even though they span over 7 feet in width are rendered minuscule compared to this wiki&#8217;s knowledge and/or collaborative content. Finally, we have a resource that brings many talented minds together. The imperative to form our own opinions about what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=242&subd=branding20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>BRAND OF THE WEEK: Burt&#8217;s Bees</title>
		<link>http://branding20.wordpress.com/2007/11/12/brand-of-the-week-burts-bees/</link>
		<comments>http://branding20.wordpress.com/2007/11/12/brand-of-the-week-burts-bees/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 22:41:32 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Great Brands]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/11/12/brand-of-the-week-burts-bees/</guid>
		<description><![CDATA[
Who knew a couple who began selling beeswax candles in 1984, a by-product of their honey business, would flourish to its current countenance as a leading natural products corporation? Sales in 2007 raked in $250 million US. Burt&#8217;s Bees is now officially in the mainstream. Frankly, much of the healthy, natural and organic products are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=238&subd=branding20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>BRAND OF THE WEEK: SISU</title>
		<link>http://branding20.wordpress.com/2007/10/08/brand-of-the-week-sisu/</link>
		<comments>http://branding20.wordpress.com/2007/10/08/brand-of-the-week-sisu/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 15:03:51 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/10/08/brand-of-the-week-sisu/</guid>
		<description><![CDATA[

SISU is a finnish word for inner strength and indeed this brand is an authentic contributor. This Canadian company situated in B.C. manufactures and markets a line of supplements ranging from its famed Ester-C,  multis through to products for bone health, heart health&#8211;the list is endless. To be specific they make 160 products in 9 wellness [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=237&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/10/08/brand-of-the-week-sisu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<item>
		<title>BRAND OF THE WEEK: Born Free</title>
		<link>http://branding20.wordpress.com/2007/09/19/brand-of-the-week-born-free/</link>
		<comments>http://branding20.wordpress.com/2007/09/19/brand-of-the-week-born-free/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 14:37:35 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[10 THINGS YOU MUST DO]]></category>
		<category><![CDATA[BRAND OF THE WEEK]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Great Brands]]></category>
		<category><![CDATA[PACKAGED GOODS]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/09/19/brand-of-the-week-born-free/</guid>
		<description><![CDATA[


 This infant feeding bottle is indeed born free from bisphenol A, synthetic chemical found in competing brands. The EWG performed blood tests on 10 infants by drawing a sample from their umbilical cords and found 287 toxins within. This is a sign of the times and mothers everywhere will soon have an acute awareness of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=230&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/09/19/brand-of-the-week-born-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">bornfree1.jpg</media:title>
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	</item>
		<item>
		<title>Domino Oreo&#8217;s new low</title>
		<link>http://branding20.wordpress.com/2007/09/13/domino-oreos-new-low/</link>
		<comments>http://branding20.wordpress.com/2007/09/13/domino-oreos-new-low/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 22:04:41 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Daily Dish]]></category>
		<category><![CDATA[Marketing Blunders]]></category>
		<category><![CDATA[Poor decisions]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/09/13/domino-oreos-new-low/</guid>
		<description><![CDATA[I like to be a bearer of knowledge and positive thinking. My cup is always half full. Unfortunately, I could not redeem the recent TV spots for Domino&#8217;s Oreo pie. Here is cross-branding runamuck.
Oreo crumbles or is that stubbles on its two middle-aged male characters&#8217; faces dries up my taste buds and delivers adverse chemicals. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=229&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/09/13/domino-oreos-new-low/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<item>
		<title>Neuromerchandising is here!</title>
		<link>http://branding20.wordpress.com/2007/08/23/neuromerchandising/</link>
		<comments>http://branding20.wordpress.com/2007/08/23/neuromerchandising/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 15:17:52 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Brain-Mind]]></category>
		<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[RETAIL]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/08/23/neuromerchandising/</guid>
		<description><![CDATA[Yes, I have now extended my neuromarketing practice to offer Neuromerchandising (a term I have coined and trademarked) for retailers. In fact, I am  making a presentation over lunch on November 30, &#8216;07, in Toronto. I have served retail business leaders for years and it is a favorite space for me&#8211;where consumers are directly accessible [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=228&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/08/23/neuromerchandising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<item>
		<title>China syndrome now pervasive</title>
		<link>http://branding20.wordpress.com/2007/08/16/china-syndrome-now-pervasive/</link>
		<comments>http://branding20.wordpress.com/2007/08/16/china-syndrome-now-pervasive/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 14:33:47 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Poor decisions]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/08/16/china-syndrome-now-pervasive/</guid>
		<description><![CDATA[Yesterday, I drove to my grocer to pick up a few items and throughout this short journey two employees in isolated events confided to me, &#8220;do not choose anything from China&#8221;. This was surely not a corporate directive but it speaks volumes about the confidence consumers have in products on the shelf.
Earlier, when I had heard a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=227&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/08/16/china-syndrome-now-pervasive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>BRAND OF THE WEEK: An Inconvenient Truth</title>
		<link>http://branding20.wordpress.com/2007/08/14/brand-of-the-week-an-inconvenient-truth/</link>
		<comments>http://branding20.wordpress.com/2007/08/14/brand-of-the-week-an-inconvenient-truth/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 23:01:20 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/08/14/brand-of-the-week-an-inconvenient-truth/</guid>
		<description><![CDATA[
Al Gore certainly was the impetus behind the viral, global awareness of &#8220;global warming&#8221; and the public&#8217;s concomittant engagement. Al Gore brought An Inconvenient Truth to life on full Hollywood scale.
&#8220;The number of hurricanes of category 4 and 5 level has doubled in the last 30 years&#8221;.
&#8220;The flow of ice from glaciers in Greenland has more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=225&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/08/14/brand-of-the-week-an-inconvenient-truth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">incon-truth.jpg</media:title>
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		<item>
		<title>BRAND OF THE WEEK: Orient Emporium Tea Company</title>
		<link>http://branding20.wordpress.com/2007/07/25/brand-of-the-weel-orient-emporium-tea-company/</link>
		<comments>http://branding20.wordpress.com/2007/07/25/brand-of-the-weel-orient-emporium-tea-company/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 03:52:59 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/07/25/brand-of-the-weel-orient-emporium-tea-company/</guid>
		<description><![CDATA[

Cott Beverages may be experiencing the dreaded decline in sugary soda consumption (a reported 5%) across the industry but management seems undeterred with the new brand launch of the Orient Emporium Tea Company. It&#8217;s an impressive line-up of cold tea beverages, each with taste, flare and highly sought healthy ingredients.
Orient Emporium&#8217;s Mandarin Orange flavored, White Tea [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=222&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/07/25/brand-of-the-weel-orient-emporium-tea-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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		<title>BRAND OF THE WEEK: Great Canadian Oil Change</title>
		<link>http://branding20.wordpress.com/2007/07/09/brand-of-the-week-great-canadian-oil-change/</link>
		<comments>http://branding20.wordpress.com/2007/07/09/brand-of-the-week-great-canadian-oil-change/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 02:46:09 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/07/09/brand-of-the-week-great-canadian-oil-change/</guid>
		<description><![CDATA[
Trevor Weflen opened the first Great Canadian Oil Change in 1978 in Saskatoon, Saskatchewan. Today, this location outperforms its 28 franchised siblings located in five provinces, Saskatchewan, Alberta, Manitoba, B.C. and Ontario (and one in the Bahamas).
In grand style, the drive-thru chain changes your oil in 10 minutes; this is the core principle. You literally enter on one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=221&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/07/09/brand-of-the-week-great-canadian-oil-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">gcoc2.jpg</media:title>
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		<item>
		<title>Visited Playstation&#8217;s Big Rig yesterday</title>
		<link>http://branding20.wordpress.com/2007/07/04/visited-playstations-big-rig-yesterday/</link>
		<comments>http://branding20.wordpress.com/2007/07/04/visited-playstations-big-rig-yesterday/#comments</comments>
		<pubDate>Wed, 04 Jul 2007 15:50:24 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding 2.0]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/07/04/visited-playstations-big-rig-yesterday/</guid>
		<description><![CDATA[

I entered Sony Playstation&#8217;s Big Rig parked adjacent to EB Games yesterday. This 18 wheeler styled truck opens its belly to some 30 feet of PS3s for public enjoyment all powered by a hefty generator. Right behind the driver&#8217;s cab, a sound booth with a leather couch and kareoke mics engage you in a sing-along game (you win if your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=218&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/07/04/visited-playstations-big-rig-yesterday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">ps_logo_can.gif</media:title>
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		<title>BRAND OF THE WEEK: Balance</title>
		<link>http://branding20.wordpress.com/2007/07/01/brand-of-the-week-balance/</link>
		<comments>http://branding20.wordpress.com/2007/07/01/brand-of-the-week-balance/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 19:51:18 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/07/01/brand-of-the-week-balance/</guid>
		<description><![CDATA[


Dr. Marla Shapiro, one of our Canadian jewels, was the host of Balance (CTV&#8217;s best daytime talk show in my opinion), until an event changed her life irrevocably in 2004.  Dr. Marla is resurfacing after a contest with cancer which she appears to be winning. This beautiful wife, mother and scholar, is the stuff of which better programming is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=214&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/07/01/brand-of-the-week-balance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">marla_shapiro2.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/07/balance_logo4.jpg" medium="image">
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		<title>Things that should NOT be branded: persons and churches</title>
		<link>http://branding20.wordpress.com/2007/06/21/things-that-should-not-be-branded-persons-and-churches/</link>
		<comments>http://branding20.wordpress.com/2007/06/21/things-that-should-not-be-branded-persons-and-churches/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 15:22:30 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding conferences]]></category>
		<category><![CDATA[Daily Dish]]></category>
		<category><![CDATA[Poor decisions]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/06/21/things-that-should-not-be-branded-persons-and-churches/</guid>
		<description><![CDATA[I feel sorry for public figures that are made to believe their countenance is no more than &#8220;what their audiences feel about them&#8220;. This mantra drives inanimate brands and it is bang on. But to deprive an individual of his/her own expression for profit is just downright immoral. Every human being is beautiful and complex in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=212&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/06/21/things-that-should-not-be-branded-persons-and-churches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>
	</item>
		<item>
		<title>Authenticity misunderstood</title>
		<link>http://branding20.wordpress.com/2007/06/19/authenticity-misunderstood/</link>
		<comments>http://branding20.wordpress.com/2007/06/19/authenticity-misunderstood/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 14:48:34 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/06/19/authenticity-misunderstood/</guid>
		<description><![CDATA[Is our world getting more sincere or self-indulgent? Aye, there&#8217;s the rub. In conversation, there are cues that tell you if an individual is comfortable in his/her own skin; the language is more universal and less pedantic. In an article or a novel, the language can expand with artistic license; but, some are elitist using [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=211&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/06/19/authenticity-misunderstood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>
	</item>
		<item>
		<title>BRAND OF THE WEEK: Boots No.7</title>
		<link>http://branding20.wordpress.com/2007/06/18/brand-of-the-week-boots-no7/</link>
		<comments>http://branding20.wordpress.com/2007/06/18/brand-of-the-week-boots-no7/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 19:19:05 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/06/18/brand-of-the-week-boots-no7/</guid>
		<description><![CDATA[


The news of this little bottle of serum has travelled to women&#8217;s ears around the globe over the last 2 weeks. No. 7 epitomizes what buzz and viral marketing are all about&#8211; with near zero investment. The principal tool in this launch was no other than social media. Do a search for No.7 and witness thousands of posts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=207&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/06/18/brand-of-the-week-boots-no7/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/no7-2.jpg" medium="image">
			<media:title type="html">no7-2.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/no-7-shoppers-2.jpg" medium="image">
			<media:title type="html">no-7-shoppers-2.jpg</media:title>
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		<item>
		<title>BRAND OF THE WEEK: Worm Poop</title>
		<link>http://branding20.wordpress.com/2007/06/11/brand-of-the-week-worm-poop/</link>
		<comments>http://branding20.wordpress.com/2007/06/11/brand-of-the-week-worm-poop/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 01:16:07 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/06/11/brand-of-the-week-worm-poop/</guid>
		<description><![CDATA[

It&#8217;s the controversial brain-child of two young entrepreneurs, Tom Szaky and Jon Beyer, of Princeton U. Their corporation, Terracycle, founded in 2001 in Trenton, New Jersey, produces liquid waste&#8211;yes worm waste&#8211;for prodigious plant growth. The rave reviews are endless. But the brand isn&#8217;t controversial because of its name but rather because of the revenues it is taking from Scott&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=201&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/06/11/brand-of-the-week-worm-poop/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/worm-poop1.jpg" medium="image" />

		<media:content url="http://branding20.files.wordpress.com/2007/06/terracycle1.jpg" medium="image" />
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		<title>BRAND OF THE WEEK: Bob&#8217;s Red Mill</title>
		<link>http://branding20.wordpress.com/2007/06/03/brand-of-the-week-bobs-red-mill/</link>
		<comments>http://branding20.wordpress.com/2007/06/03/brand-of-the-week-bobs-red-mill/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 23:34:43 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/06/03/brand-of-the-week-bobs-red-mill/</guid>
		<description><![CDATA[
There is really a Bob&#8211;even a Charlee, Bob&#8217;s spouse, both founders of Bob&#8217;s Red Mill Natural Foods in Oregon. 

About 30 years ago these two charming health food fanatics started the mill thanks to Bob Moore&#8217;s love of tinkering with machinery. Today, Bob&#8217;s features 400 whole grain, stone milled products with only healthy ingredients, including &#8220;certified&#8221; gluten free and &#8221;certified&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=190&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/06/03/brand-of-the-week-bobs-red-mill/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bobs-logo3.jpg" medium="image">
			<media:title type="html">bobs-logo3.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bob-charlee2.jpg" medium="image">
			<media:title type="html">bob-charlee2.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bobs-prods-3.jpg" medium="image">
			<media:title type="html">bobs-prods-3.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bobs-prods-2.jpg" medium="image">
			<media:title type="html">bobs-prods-2.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bobs-prods-1a.jpg" medium="image">
			<media:title type="html">bobs-prods-1a.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bob-store2.jpg" medium="image">
			<media:title type="html">bob-store2.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/06/bobs-recipe-bk2.jpg" medium="image">
			<media:title type="html">bobs-recipe-bk2.jpg</media:title>
		</media:content>

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			<media:title type="html">bobs-signature.jpg</media:title>
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		<title>VISA TV commercial match minds</title>
		<link>http://branding20.wordpress.com/2007/05/30/visa-tv-commercial-match-minds/</link>
		<comments>http://branding20.wordpress.com/2007/05/30/visa-tv-commercial-match-minds/#comments</comments>
		<pubDate>Wed, 30 May 2007 16:14:25 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Brain-Mind]]></category>
		<category><![CDATA[Emotional Discovery]]></category>
		<category><![CDATA[Mindmatching]]></category>
		<category><![CDATA[Neuromarketing]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/30/visa-tv-commercial-match-minds/</guid>
		<description><![CDATA[

VISA&#8217;s current TV commercial delivers cues, archetypal content and social psychology that blend to effect results.
The story takes place in a fantasy retail location, where a line-up of customers wait to check-out. The establishment shot features a wide palette of colours, cheerful music under and constant movement. The main character, a middle-aged female, proceeds to write a cheque&#8211;all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=187&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/30/visa-tv-commercial-match-minds/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/visa-logo.gif" medium="image">
			<media:title type="html">visa-logo.gif</media:title>
		</media:content>
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		<item>
		<title>BRAND OF THE WEEK: Parissa</title>
		<link>http://branding20.wordpress.com/2007/05/28/brand-of-the-week-parissa/</link>
		<comments>http://branding20.wordpress.com/2007/05/28/brand-of-the-week-parissa/#comments</comments>
		<pubDate>Mon, 28 May 2007 00:04:45 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/28/brand-of-the-week-parissa/</guid>
		<description><![CDATA[
In a dull universe of wax depilatory products populated by Andrea, Sally Hansen, Nad&#8217;s and Persian, Parissa stands out. After all, it&#8217;s hard to make fanfare of products that rip the hair from your flesh&#8211;but it is this dilemma that demands that meaning be cultivated.
Parissa Laboratories was founded in 1980 in North Vancouver, BC. Yes, it is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=186&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/28/brand-of-the-week-parissa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/parissa3.jpg" medium="image">
			<media:title type="html">parissa3.jpg</media:title>
		</media:content>
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		<title>Breakthrough: TV ratings now on basis of ad ratings</title>
		<link>http://branding20.wordpress.com/2007/05/25/breakthrough-tv-ratings-now-on-basis-of-ad-ratings/</link>
		<comments>http://branding20.wordpress.com/2007/05/25/breakthrough-tv-ratings-now-on-basis-of-ad-ratings/#comments</comments>
		<pubDate>Fri, 25 May 2007 12:57:14 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Media Landscape]]></category>
		<category><![CDATA[Web advertising]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/25/breakthrough-tv-ratings-now-on-basis-of-ad-ratings/</guid>
		<description><![CDATA[

In a breakthrough move, ABC President, Stephen McPherson, announced on May 16th that ABC will sell airtime on the basis of actual viewership of commercials and not program ratings. The industry is expected to follow (although NBS is rather quiet) ; Nielsen is expected to follow this May 31st. Advertisers have been clamoring for a better rating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=182&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/25/breakthrough-tv-ratings-now-on-basis-of-ad-ratings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/abc-logo-1.jpg" medium="image">
			<media:title type="html">abc-logo-1.jpg</media:title>
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		<title>On-Line display and search ad revenue rises 35%</title>
		<link>http://branding20.wordpress.com/2007/05/24/on-line-display-and-search-ad-revenue-rises-35/</link>
		<comments>http://branding20.wordpress.com/2007/05/24/on-line-display-and-search-ad-revenue-rises-35/#comments</comments>
		<pubDate>Thu, 24 May 2007 17:29:45 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Media Landscape]]></category>
		<category><![CDATA[Web advertising]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/24/on-line-display-and-search-ad-revenue-rises-35/</guid>
		<description><![CDATA[The Internet Advertising Bureau and Price Waterhouse Coopers report these results for 2006. The largest advertiser category was consumer brands with 52% of the purchases. Of this percentage 47% were retail and 22% were auto. The top ten sellers account for over 69% of consumer ad revenue; this is a 3% drop from 2005.
Now by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=181&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/24/on-line-display-and-search-ad-revenue-rises-35/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>
	</item>
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		<title>Palmolive keeping women in the kitchen</title>
		<link>http://branding20.wordpress.com/2007/05/23/palmolive-keeping-women-in-the-kitchen/</link>
		<comments>http://branding20.wordpress.com/2007/05/23/palmolive-keeping-women-in-the-kitchen/#comments</comments>
		<pubDate>Wed, 23 May 2007 19:41:22 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Daily Dish]]></category>
		<category><![CDATA[Marketing Blunders]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/23/palmolive-keeping-women-in-the-kitchen/</guid>
		<description><![CDATA[
I just do not understand what motivates this brand team to create an advertisement about a woman fretting about scrubbing her dishes lest her husband (who is surely sitting on the couch with his pipe and newspapers) be upset by her absence. And this with Doris Roberts playing the maternal archetype&#8211;another woman focused on cleaning. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=179&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/23/palmolive-keeping-women-in-the-kitchen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/palmolive-thumbs-down.jpg" medium="image">
			<media:title type="html">palmolive-thumbs-down.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/palmolive-thumbs-down.jpg" medium="image">
			<media:title type="html">palmolive-thumbs-down.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/palmolive-thumbs-down.jpg" medium="image">
			<media:title type="html">palmolive-thumbs-down.jpg</media:title>
		</media:content>
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		<item>
		<title>BRAND OF THE WEEK: Kicking Horse Coffee</title>
		<link>http://branding20.wordpress.com/2007/05/22/brand-of-the-week-kicking-horse-coffee/</link>
		<comments>http://branding20.wordpress.com/2007/05/22/brand-of-the-week-kicking-horse-coffee/#comments</comments>
		<pubDate>Tue, 22 May 2007 15:17:17 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/22/brand-of-the-week-kicking-horse-coffee/</guid>
		<description><![CDATA[

This ass is well known to many Canadians; he graces the packages of Kicking Horse&#8217;s &#8220;Deep dark flavour&#8221; coffee bean variety. When a local friend, a chinese medicine doctor, demure and gracious, asked if I would like a cup of KickAss coffee I could not help squeal in laughter at this vernacular rolling off her lips. This brand name is counter-intuitive to starchy corporate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=177&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/22/brand-of-the-week-kicking-horse-coffee/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9b77638ad36999a2ab529a4a9d2b8f3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/kick-ass-coffee.jpg" medium="image">
			<media:title type="html">kick-ass-coffee.jpg</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/fair-trade-logo.jpg" medium="image">
			<media:title type="html">fair-trade-logo.jpg</media:title>
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		<item>
		<title>Animals in advertising defy logic</title>
		<link>http://branding20.wordpress.com/2007/05/18/animals-in-advertising-defy-logic/</link>
		<comments>http://branding20.wordpress.com/2007/05/18/animals-in-advertising-defy-logic/#comments</comments>
		<pubDate>Fri, 18 May 2007 13:02:40 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Brain-Mind]]></category>
		<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Emotional Discovery]]></category>
		<category><![CDATA[Mindmatching]]></category>
		<category><![CDATA[Neuromarketing]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/18/animals-in-advertising-defy-logic/</guid>
		<description><![CDATA[Everyday I mourn advertisers who have been persuaded to develop animal characters in their storytelling. Geico&#8217;s gecko, Bell&#8217;s beaver, Alamo&#8217;s bison, Telus&#8217; endless &#8220;animal farm&#8221; count among the many. Invariably these animals speak and have personalities or a voice-over tells a story; yet the message is missed because the visual learning modality takes over. Somehow [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=175&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/18/animals-in-advertising-defy-logic/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>Popcorn lung: my point keeps coming back</title>
		<link>http://branding20.wordpress.com/2007/05/16/popcorn-lung-my-point-keeps-coming-back/</link>
		<comments>http://branding20.wordpress.com/2007/05/16/popcorn-lung-my-point-keeps-coming-back/#comments</comments>
		<pubDate>Wed, 16 May 2007 13:37:05 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Marketing Blunders]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/16/popcorn-lung-my-point-keeps-coming-back/</guid>
		<description><![CDATA[
&#160;

The microwaveable popcorn makers are now facing the public awareness of &#8220;popcorn lung&#8221; with its explosion onto the media scene. The health risk is caused by the diacetyl gas that pervades production plants and also emanates from microwavable packages once opened at home. Class action lawsuits abound (NY Times).
I posted about evading transparency last week. All [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=172&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/16/popcorn-lung-my-point-keeps-coming-back/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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			<media:title type="html">orville-popcorn.jpg</media:title>
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		<title>BRAND OF THE WEEK: The Secret</title>
		<link>http://branding20.wordpress.com/2007/05/14/brand-of-the-week-the-secret/</link>
		<comments>http://branding20.wordpress.com/2007/05/14/brand-of-the-week-the-secret/#comments</comments>
		<pubDate>Mon, 14 May 2007 14:20:09 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[BRAND OF THE WEEK]]></category>
		<category><![CDATA[Great Brands]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/14/brand-of-the-week-the-secret/</guid>
		<description><![CDATA[

For those of who may not have been on the receiving end of the chatter, The Secret is no longer a secret. The brain child of Rhonda Byrne, The Secret is manifest in a feature-length movie and now a bestselling book. It is dubbed by many as the secret to everything, happiness, health and wealth. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=170&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/14/brand-of-the-week-the-secret/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

		<media:content url="http://branding20.files.wordpress.com/2007/05/the-secret2.jpg" medium="image">
			<media:title type="html">the-secret2.jpg</media:title>
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		<title>Halo or Horns: How consumers see you in 2007</title>
		<link>http://branding20.wordpress.com/2007/05/09/halo-or-horns-how-consumers-see-you-in-2007/</link>
		<comments>http://branding20.wordpress.com/2007/05/09/halo-or-horns-how-consumers-see-you-in-2007/#comments</comments>
		<pubDate>Wed, 09 May 2007 19:19:14 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Social Psychology]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/09/halo-or-horns-how-consumers-see-you-in-2007/</guid>
		<description><![CDATA[
US sponsorship spending on cause marketing will hit $1.44 billion in 2007. In 1990 it was only $120 million. (IEG Sponsorship Report). According to IEG, projected spending and category share in 2006 were:

Sports: $9.9 billion, 66%
Entertainment Tours/Attractions: $1.6 billion, 11%
Causes: $1.44 billion, 10%
Arts: $820 million, 5%
Festivals, fairs, annual events: $701 million, 5%
Associations, membership orgs: $466 million, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=168&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/09/halo-or-horns-how-consumers-see-you-in-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>

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			<media:title type="html">angel.jpg</media:title>
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		<title>Daily Dish: Extra Gum &#8220;castaway&#8221; rescue</title>
		<link>http://branding20.wordpress.com/2007/05/09/daily-dish-extra-gum-castaway-rescue/</link>
		<comments>http://branding20.wordpress.com/2007/05/09/daily-dish-extra-gum-castaway-rescue/#comments</comments>
		<pubDate>Wed, 09 May 2007 02:31:12 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Daily Dish]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/09/daily-dish-extra-gum-castaway-rescue/</guid>
		<description><![CDATA[I can understand when ads for teeth whiteners, strips, paste or gum, are centered around raising your desirability. It&#8217;s pretty primeval. But! when teeth are so bright  they double as emergency lighting! It&#8217;s just a silly premise.
I realize there is a dame being rescued from helicopter heroes in this :30 story. There is no archetype here, no implicit meaning. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=167&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/09/daily-dish-extra-gum-castaway-rescue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marie</media:title>
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		<title>How to turn transparency into profit</title>
		<link>http://branding20.wordpress.com/2007/05/08/how-to-turn-transparency-into-profit/</link>
		<comments>http://branding20.wordpress.com/2007/05/08/how-to-turn-transparency-into-profit/#comments</comments>
		<pubDate>Tue, 08 May 2007 14:53:08 +0000</pubDate>
		<dc:creator>Marie Germain</dc:creator>
				<category><![CDATA[Branding 2.0]]></category>
		<category><![CDATA[Cause Marketing]]></category>

		<guid isPermaLink="false">http://branding20.wordpress.com/2007/05/08/how-to-turn-transparency-into-profit/</guid>
		<description><![CDATA[I have become keenly aware that many corporations produce products that would not withstand the scrutiny of activists, scientists, news media, Oprah, disgruntled customers or ambulance chasers. Not to mention the 330 million inhabitants of North America. The public is so engaged right now&#8211;they are questioning everything. Trust of corporations and their brands is at an all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branding20.wordpress.com&blog=409266&post=150&subd=branding20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://branding20.wordpress.com/2007/05/08/how-to-turn-transparency-into-profit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Marie</media:title>
		</media:content>
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